With the rise of the internet has come a new form of journalism and publishing: blogging. While in the past writers had to search out venues for publication with tiny audiences, blogs enable writers to put their work out in the way they see fit and generate an audience of potentially millions. Short for “weblog,” blogs have transformed business, politics and culture as they have become must haves for every candidate for public office, company promoting its products and celebrities or athletes looking to communicate with their fans. In order to help these and other aspiring bloggers set up their site, a number of companies offer software to easily design and maintain a blog hosting. Comparison shopping can make the difference between something bland and something exciting.
It is also easy to turn your Blogger page into a money-making venture as you can click a button and Google will host ads on your page, giving you a cut of any clicks generated. Perhaps the software’s biggest drawback is that unless you put up a simple bit of script a distracting toolbar will be put at the top of your page leading viewers away to other blog web site. Word Press also allows your blog visitors to leave comments and in this way interact with the author of the blog that is one of the most important parts of the blogging process.